NFT.NYC
Origins and rise

From a 2018 lunch brainstorming a name that leads with a negative, to the Super Bowl of NFTs, and on to a playable universe of tokenization in the heart of Times Square. This is the origin story of the world's largest NFT conference, now in its agentic era.

462 Attendees, 2019
18,000+ Attendees, 2022
9 Editions through 2026
72 Countries represented
40,000+ Attendees

By Cameron Bale and Jodee Rich · PeopleBrowsr Events · Last updated 21 May 2026

In short

  1. NFT.NYC is the world's largest NFT conference, an in-person event held in Times Square since February 20, 2019. Nine editions, more than 40,000 attendees from 72 countries.
  2. The event is operated by PeopleBrowsr Events and co-founded by Jodee Rich and Cameron Bale. Its founding philosophy is proof of presence over proof of stake: physical, in-person attendance as the criterion that matters.
  3. NFT.NYC 2026 runs September 1 to 3, 2026 at The Edison Times Square, with 211 speaking slots across three pathways and twelve industry verticals.
  4. New in 2026: the Times Square Challenge, a 12-mission showcase of tokenization across Art, Collectibles, Certifications, Gameplay, Identity, and DeFi, played on an interactive map of New York City. Participants earn T-XP, build a Passport (.Kred domain), and compete on a global leaderboard.
Last reviewed: 14 May 2026 · Article version: v5.0 · What changed · Verifiable facts · Plain-text version

Proof of presence
over proof of stake

Part 1 · The mission

Four core values that never changed

NFT.NYC was built around a clear conviction: the NFT community deserved its own stage. From the first event in 2019, four core values guided every edition, and their expression evolved dramatically as the event scaled from 462 attendees to 18,000-plus.

🎤

Community Voice

Putting as many community members on stage as possible, the builders, artists, and developers doing the actual work, not only the biggest names.

🤝

Community Connection

Creating real-world spaces for builders, brands, and creators working on similar problems to meet, collaborate, and brainstorm.

📣

Proselytize NFTs

Actively educating the global community on the fundamental value of NFTs across art, finance, technology, and entertainment.

⚡

Create Engagement

Using NFT technology itself, tickets, digital twins, proof-of-attendance tokens, to deliver on the first three values.

Part 2 · The four pillars

Why Times Square was always the answer

NFT.NYC is rooted in New York City for a reason. The city sits at the intersection of the four sectors where NFTs have had, and will have, the most transformative impact.

🎨

Art

Times Square becomes a digital gallery. Artist showcases on the world's most famous billboards, every year.

💰

Finance

Wall Street meets Web3. Connecting DeFi, capital markets, and institutional investors to digital assets.

🔧

Technology

On-chain infrastructure, AI integration, blockchain development, the builders' track.

🎮

Entertainment

Play, music, film, and sports. Where NFTs reach the widest audience and the most passionate communities.

Part 3 · The backstory

Before NFT.NYC existed

The technical and cultural foundations that made NFT.NYC possible were laid between 2017 and 2018, years before the first event. Three moments set the stage.

Collage of CryptoPunks, CryptoKitties, and the ERC-721 token standard representing the technical and cultural foundations of the NFT ecosystem in 2017–2018

The Early Blockchain Era, 2017

June 2017, CryptoPunks. Larva Labs created 10,000 unique 8-bit characters on Ethereum, one of the first NFT art projects. Each punk was free to claim; by 2022, individual punks sold for millions. Sales would eventually reach $2.6 billion by 2021. CryptoPunks became one of the most referenced projects at every NFT.NYC event.

November 2017, CryptoKitties. Axiom Zen (later Dapper Labs) launched a blockchain-based virtual cat breeding game that went viral and temporarily congested the Ethereum network, responsible for over 10% of Ethereum traffic at its peak. It proved NFTs had mainstream appeal beyond finance. CryptoKitties co-founder Benny Giang would later speak at the very first NFT.NYC event.

January 2018, ERC-721 Standard. Dieter Shirley proposed the ERC-721 standard, with William Entriken as lead author. This Ethereum standard formally defined what a non-fungible token is, laying the technical foundation for the entire NFT ecosystem. Entriken spoke at the first NFT.NYC in 2019, and again at NFT.NYC 2024.

🎲

Fun fact: All 10,000 CryptoPunks were claimed for free in June 2017, the mint cost nothing except Ethereum gas fees. By 2021, single punks were selling for more than $10 million each.

The founding conversation · August 2018

The conversation that started everything

Alex Atallah (OpenSea co-founder) on stage with Jodee Rich (NFT.NYC co-founder)

In August 2018, Jodee Rich, CEO of PeopleBrowsr and founder of NFT.Kred, had a pivotal conversation with Devin Finzer and Alex Atallah, co-founders of OpenSea. The problem they kept running into: NFTs were almost impossible to explain. The very name led with a negative, non-fungible, defining the technology by what it isn't rather than what it is. Cameron Bale registered the "NFT.NYC" Domain Name.

There was no gathering, no community forum, no stage where people could share the actual use cases and excitement. The conversation lit a fuse. The co-founders explicitly set out to give the community a voice, create connection, proselytize NFTs, and use the technology itself to power the event from ticketing onward.

PeopleBrowsr issued the original event press release on December 13, 2018. The founding values were embedded from day one.

"NFT.NYC started in 2018 when I was having lunch with Devin Finzer, co-founder and CEO at OpenSea, and we were discussing how excited we were about NFTs and how hard it was to explain what they are by what they are not. We decided we wanted to give the community a voice and that remains one of our core values today."

Jodee Rich, Co-Founder, NFT.NYC · Forbes, June 23, 2022

"The NFT community was tiny in 2018 and signaled incredible potential to grow. There was a need to bring the space together in an event just for us."

Cameron Bale, Co-Founder, NFT.NYC · Silicon NYC
🤝

Fun fact: "Proof of presence over proof of stake" was not a marketing slogan, it was the founding philosophy. In a crypto ecosystem that valued wallets and holdings above all else, building an event that required physical attendance was a quiet act of rebellion.

Part 4 · Timeline 2019-2025

Seven editions · one consistent mission

From 462 people in a PlayStation Theater to 18,000 across Radio City Music Hall and six Times Square venues. Every edition amplified the founding values.

Year Date Venue Attendees Speakers Sponsors
2019 Feb 20 PlayStation Theater, Times Square 462 85 18
2020 Feb 20 Edison Ballroom, Times Square 514 110 34
2021 Nov 1-4 6 venues, Times Square 5,600+ +3,000 waitlisted 579 125
2022 Jun 20-23 Radio City Music Hall + 6 venues 18,000+ 72 countries 1,500 307
2023 Apr 12-14 Times Square + Javits Center ~10,000 1,200+ 92
2024 Apr 3-5 Times Square + Javits Center 3,000+ 800+ 58
2025 Jun 25-26 Marriott Marquee + Times Square 1,000+ 350+ 25

Sponsor counts reflect partners listed on nft.nyc for each edition.

2019

The First Gathering: Community Voice is Born

462Attendees
85Speakers
18Sponsors
The PlayStation Theater marquee in Times Square lit with NFT.NYC branding for the first event, February 20 2019

The first NFT.NYC was, by any conventional measure, a small event. 462 people. One stage. Two satellite meetups. The Community Voice value was on full display: 85 speakers for 462 attendees is an extraordinary ratio, roughly one speaker for every five people in the room. The goal was never to create a TEDx-style stage for a handful of experts; it was to give the community itself a microphone.

The Create Engagement value was demonstrated immediately: NFT.NYC piloted NFT-based event tickets in collaboration with OpenSea, one of the earliest real-world uses of NFTs for event access anywhere in the world. Attendees received the inaugural NFT Swag Bag, powered by NFT.Kred.

🎮

Fun fact: The venue, PlayStation Theater in Times Square, was chosen for more than its location; play was central to the early NFT story. CryptoKitties, CryptoPunks, and digital collectibles were all gameplay-adjacent. The building's name was fitting.

2020

Real-World Use Cases: Connection Under Pressure

514Attendees
110Speakers
12Satellite Events
An attendee photographing NFT artwork at NFT.NYC 2020 in the Edison Ballroom, Times Square, February 20 2020
Artwork by Josie Bellini · josie.io

2020 was quietly significant. The leap from 2 satellite events to 12 reflected the Community Connection value taking root. The satellite event format was NFT.NYC's answer to a community conference facing a genuine question: how do you give space for the dozens of sub-communities, play, art, DeFi, collectibles, to find each other?

The event introduced NFT Speaker Profiles by NFT.Kred and expanded NFT ticketing with Mintbase, both expressions of the Create Engagement pillar. Then, weeks later, COVID-19 arrived, making this the last in-person NFT.NYC until November 2021.

📅

Fun fact: NFT.NYC 2020 took place on February 20, exactly one year to the day after the first event in 2019. The World Health Organization declared COVID-19 a pandemic less than three weeks later.

2021

"The World Has Woken Up to NFTs", All Four Values at Scale

5,600+Attendees
579Speakers
67Satellite Events
Times Square during NFT.NYC 2021, when the world had woken up to NFTs

By November 2021, the four core values had been tested by something noone predicted: a global pandemic followed by the most explosive NFT market in history. On March 11, 2021, Beeple's Everydays: The First 5000 Days sold at Christie's for $69.3 million, the first purely digital NFT artwork sold by a major auction house. The Proselytize NFTs value had done its job. The world had come to NFT.NYC, not the other way around.

Community Voice reached new heights: 579 speakers across 6 tracks. The satellite event count jumped from 12 to 67. Coinbase called NFT.NYC "The Super Bowl of NFTs", a nickname that stuck. The event was also dubbed Crypto Coachella and Woodstock for NFTs.

🛥️

Fun fact: BAYC's yacht party at NFT.NYC 2021 was accessible only to holders of a Bored Ape NFT, the first time a party invitation was a token in a digital wallet. It was the Create Engagement value taken to its logical extreme.

The Collins Dictionary connection · November 24, 2021

"NFT" enters the English language

Collins Dictionary, Word of the Year 2021: NFT
11,273%

rise in NFT usage in 2021, tracked across the 15-billion-word Collins Corpus

On November 24, 2021, just 20 days after NFT.NYC 2021 concluded, Collins Dictionary named "NFT" its Word of the Year for 2021. This was the cultural validation that the Proselytize NFTs value had been working toward for three years.

Collins defined NFT as: "a unique digital certificate, registered in a blockchain, that is used to record ownership of an asset such as an artwork or a collectible." It was the first abbreviation to win the award in recent memory, one of three tech words on the list alongside "crypto" (468% rise) and "metaverse" (12× increase).

"It's unusual for an abbreviation to experience such a meteoric rise in usage, but the data we have from the Collins Corpus reflects the remarkable ascendancy of the NFT in 2021. Its unique technicolour collision of art, technology, and commerce has broken through the COVID noise with dramatic effect."

Alex Beecroft, Managing Director, Collins Learning · HarperCollins, November 24, 2021
📖

Fun fact: "NFT" beat out "crypto," "metaverse," "cheugy," and "pingdemic" for the Collins Word of the Year. The runners-up read like a time capsule of 2021, the year the internet, a pandemic, and Web3 collided simultaneously.

2022-2025 · The global years

From Times Square to the world

NFT.NYC: from Times Square to the world

By 2022, all four pillars of the NFT economy were represented at full scale. 220 spotlight artists. NFT Art Showcases on Times Square billboards. Radio City Music Hall serving as a conference venue. More than $1 million in NFTs sold during the event week. The Community Voice value had scaled beyond what anyone imagined in 2018: the Brands Track alone featured more speakers than the entire 2019 conference.

The 2022 event occurred during crypto winter, the market had lost trillions, yet attendance hit an all-time record. Builders showed up even when speculators didn't. NFT.London followed in November 2022, the first international expansion, confirming the Community Connection value had gone global.

NFT.London at the QEII Centre, the first international NFT.NYC expansion in November 2022

The 2023-2025 editions sustained the mission through market cycles: 2023 drew an estimated 10,000 attendees despite a prolonged crypto winter. 2024 introduced the first dedicated AI track, NFT 3.0, and saw SEC Commissioner Hester Peirce take the stage. By 2025, the co-founders were interviewed at the New York Stock Exchange ahead of the event. The event that started because two founders couldn't explain NFTs in 2018 was now being previewed on the floor of the world's most famous stock exchange.

Part 5 · The Tokenization Universe

One layer · every industry

By 2026, the answer to "what is an NFT?" had changed. The early debate about non-fungible tokens gave way to a richer story: the blockchain had become a tokenization layer, a universal substrate for representing ownership, identity, access, royalties, and agency. NFT.NYC is where every planet in that universe shares a single stage.

NFT.NYC Tokenization Universe

The Tokenization Universe, featured on NFT.NYC, May 2026

At the center sits the Tokenization Layer itself. Orbiting it are twelve categories of real-world tokenization, each already represented on an NFT.NYC stage, each with projects, speakers, and live implementations. The universe is a map of an entire industry in motion.

🛰️

On-chain infrastructure

L2 scaling, ZK proofs, and the rails that make everything else possible, the builders' track at every NFT.NYC.

🪪

Identity and NFT tokenization

Verified humans, portable profiles, and the .Kred Passport - the permanent record of every mission, attestation, and collectible earned across the Times Square Challenge.

💬

Social NFTs

Social actions recorded on-chain. U.S. Patent No. 12,038,911 (held by PeopleBrowsr) protects the core idea behind this category.

💱

DeFi

Wall Street meets Web3, on-chain capital markets, lending, derivatives, stable rails. A standing track since 2021.

🎟️

Brands and engagement

Tickets, loyalty, promotions, collectibles. Where global brands meet the NFT.NYC audience.

🌐

DNS and ENS domain tokens

A tokenized identity you can type: Cats.Kred, HotGarage.Kred, Agents.Kred. Domains become keys, profiles, and payment rails.

🛒

Marketplaces

The lineage that started the 2018 conversation, OpenSea and the wave of marketplaces it inspired, all part of the NFT.NYC story.

🎼

IP tokenization

Music royalties, distributed royalties, programmable IP, rights flowing to creators automatically and transparently.

🎨

Culture, art and music

Times Square billboard art, spotlight artists, 220 featured creators in 2022, culture is the shop window of the entire universe.

🪙

Crypto ecosystem

Stable rails, utility NFTs, tokenized treasuries, the financial plumbing that turns the universe into a working economy.

🧬

DeSci and longevity

Tokenized science, decentralized research funding, longevity data. An emerging orbit added to the 2024 and 2025 agendas.

🔲

Digital tokenization

The open frontier, tokenizing everything else that sits in a database today: Kredentials, memberships, inventory, agent memory.

"NFTs are going to disrupt most industries: identity, ticketing, brands, music, fashion, real estate, and more. We are still at a very early stage. This is the beginning of a long-term trend."

Jodee Rich, Co-Founder, NFT.NYC · Forbes, June 23, 2022
🪐

Fun fact: Every category in the Tokenization Universe graphic has appeared as a dedicated track, panel, or speaker stream at NFT.NYC across its nine editions. The universe graphic is a retrospective of the agenda as much as a forecast.

NFT.Kred ecosystem: digital patent document, NFT Kredentials, QR code attendance stamps and proof-of-presence technology
NFT.Kred technology: NFT Kredentials, QR code attendance stamps, and proof-of-presence tokens powering the NFT.NYC attendee experience since 2019.
Part 6 · NFT.Kred Ecosystem

The technology behind the experience

NFT.Kred, founded under the PeopleBrowsr umbrella, has been the technological backbone of the NFT.NYC attendee experience since the very first event in 2019. It is the live implementation of the Create Engagement core value, using NFT technology itself to run the event.

The intellectual property underlying this work is formally protected. PeopleBrowsr holds U.S. Patent No. 12,038,911, covering the association of social actions with NFTs, specifically, on-chain assets linked to real-world human behavior. This patent underpins the NFT.Kred approach of connecting physical presence, social interaction, and verifiable digital credentials.

Innovation timeline

Year Introduced Innovation Core Value
2019NFT Tickets (with OpenSea), first NFT-based event access⚡ Create Engagement
2019NFT Swag Bags, NFT giveaways to attendees⚡ Create Engagement
2020NFT Speaker Profiles, verifiable speaker credentials🎤 Community Voice
2021NFT Speaker Cards, limited collectibles, like baseball cards for Web3🤝 Community Connection
2021NFT Awards, annual awards voted on by the community🎤 Community Voice
2022Proof of Attendance NFTs, session-level NFTs via QR code⚡ Create Engagement
2022NFT Contact Cards, digital business cards as NFTs🤝 Community Connection
2024NFT Speaker Certificates, minted NFTs sharable to LinkedIn🎤 Community Voice
2024NFT Postcards for Artists, commemorative art NFTs📣 Proselytize NFTs
2025Personalized artist OneHubs, curated community hubs for individual creators🤝 Community Connection
2026Times Square Challenge, 12-mission tokenization gamification across six categories⚡ Create Engagement
Part 7 · Founders Profile

The people behind the mission

Jodee Rich
Co-founder and CEO
  • CEO of PeopleBrowsr (the social identity, reputation, and tokenization layer for the agentic web)
  • CEO and Founder of NFT.Kred
  • Born in New York, schooled in Australia; computer scientist and biochemist
  • Serial entrepreneur with two IPOs; wrote his first program on punch cards in 1972
  • Passionate about human collaboration and digital identity
  • The driving force behind the event's mission to support builders over speculators
Cameron Bale
Co-founder and producer
  • Director of Marketing and Product Development at NFT.Kred
  • Contact person on the original December 13, 2018 event press release
  • Co-steered the event from 462 attendees (2019) to 18,000+ (2022)
  • Maintained the community-voice ethos throughout rapid scaling
Part 8 · The 2026 Edition

From watching to playing: the Times Square Challenge

Every prior edition of NFT.NYC gave the community a stage. The 2026 edition gives it an interactive experience. The Times Square Challenge is a 12-mission showcase of how tokenization is impacting real industries - Art, Collectibles, Certifications, Gameplay, Identity, and DeFi - plotted on an interactive map of New York City. Participants complete missions in the lead-up to NFT.NYC 2026, earn T-XP (Times Square Experience Points), and compete on a global leaderboard. Hosted on OneHub.NFT.NYC, built by the NFT.NYC team and powered by NFT.Kred. Community: 150,000+ members.

Stylized illustration of the interactive NYC map with neon mission pins across Times Square, Fifth Avenue, Coney Island, and the Flatiron
The TS Challenge interactive map plots each mission across New York City.

Three ways to earn T-XP · three ways to spend it

🗺️

Complete missions

Interact with experiences across Art, Collectibles, Certifications, Gameplay, Identity, and DeFi. Each completion generates T-XP and advances your leaderboard position.

⚡

Take daily actions

Send and receive Collectible NFT Gifts, redeem benefits, share on social, invite friends. Simple actions any participant can take every day. Streaks apply a Boost Multiplier up to 4x.

💬

Engage the community

Post, comment, like, invite friends. Every genuine interaction earns T-XP and moves you up the leaderboard.

🎨

Collect Collectible TS Art

Add limited-edition NFTs and Speaker Cards from 1,500+ curated artists to your Passport. Editions range from 500 T-XP upward.

🎁

Send Collectible NFT Gifts

Share recognition with fun Collectible NFT Gifts. Both sender and recipient earn T-XP on every send.

🏎️

Design and race in HotGarage

Spend T-XP to design your own TS Collectible car in HotGarage (Mission 4), then race it through the streets of NYC (Mission 9).

Twelve missions · six categories

Every mission is a working example of tokenization in a different vertical. Missions are released progressively on the interactive NYC map and appear as pins in their real geographic locations across the city.

# Category Mission
01🎨 ArtCollect Collectible TS Art from NFT.NYC's global community of artists
02🎁 CollectiblesShare recognition with fun Collectible NFT Gifts
03📜 CertificationsArtists claim their Proof of Exhibition certificates
04🏎️ GameplayDesign your own TS Collectible car with HotGarage
05🎨 ArtSubmit Collectible NFT Art for the 2026 Showcase
06🪪 IdentityClaim your Passport - a .Kred domain holding every mission, T-XP, attestation, and collectible you earn
07💱 DeFiExperience social DeFi by listing on the Social Stockmarket
08🪪 IdentityExtend your Passport with FOMO - your own NFT.NYC AI Agent, anchored to your .Kred domain
09🏎️ GameplayRace your TS Collectible car in the streets of NYC
10💱 DeFiCollect 10 Gen 2 Shares on the Social Stockmarket
11🎁 CollectiblesCollect 10 NFT Speaker Cards - each an attestation from a speaker's Passport, signed onto yours
12📜 CertificationsClaim your NFT Proof of Attendance Ticket Stub - the permanent closing attestation on your Passport, signed on-chain
🛂

Your Passport is yours outright. Every mission completion, Speaker Card, HotGarage car, and Proof of Attendance is written indelibly to your Passport - a .Kred name you own as both a DNS domain and ENS wallet identifier. It is the permanent, portable record of your Times Square Challenge year, and it carries forward to every future NFT.NYC event.

NFT.NYC 2026 · Program overview

NFT.NYC 2026: September 1-3 at The Edison Times Square

The ninth edition of the world's largest NFT conference returns to Times Square with 211 speaking slots across three pathways, twelve industry verticals, and the 12-mission Times Square Challenge, hosted on OneHub.NFT.NYC and open to the global community from now through the event.

📅

Dates and venue

September 1-3, 2026 at The Edison Times Square, New York City. The same block in the heart of Times Square that hosted the 2020 event returns as the 2026 home.

🎤

211 speaking slots

20 invited speakers, 175 community-voted open applications, and 10 reserved buy-in spots, plus 6 fireside chats. Applications are open April 10 to June 30, 2026. The full program is published in August 2026.

🗳️

Community-voted program

Community votes are weighted by ticket type: Public 1x, General Admission 10x, VIP 30x. 175 of the 211 slots are filled by the community, giving attendees direct ownership of the agenda.

🌐

Twelve industry verticals

Art and culture, DeFi, technology and infrastructure, brands and engagement, identity, music and IP, real estate and RWA, DeSci and longevity, and the crypto ecosystem - each a dedicated track in the program.

Part 9 · What Comes Next

The agentic chapter

Agent identity card showing scout-7a3f.nft.nyc with 14-day expiry, surrounded by the orbital Tokenization Universe network

The Times Square Challenge is the human layer of the 2026 story. Right behind it sits the agentic one. NFT.NYC was built on a belief that humans need to gather in person to understand and advance NFT technology. That conviction still holds. The conference remains deliberately physical: HUMANS and their AI agents may attend.

The Times Square Challenge is the bridge between the two eras. Every mission a participant completes writes to their Passport, a .Kred domain they own outright, carrying every attestation, collectible, and credential earned across the challenge and future NFT.NYC events. The four core values extend naturally into this format: Community Voice through a year-round program, Community Connection through the leaderboard and gift network, Proselytize NFTs through six live industry categories, and Create Engagement through HotGarage, the Social Stockmarket, and the Passport itself.

The progression from a 462-person gathering in a PlayStation Theater in 2019 to a global community with AI agents operating under its banner is, in retrospect, a straight line, every step an expression of the same founding instinct: give the community the tools to connect, build, and own their digital presence.

🤖

Fun fact: The temporary agent identity format planned for NFT.NYC participants is scout-{4hex}.nft.nyc, a domain that expires in 14 days unless the participant converts it to a permanent .Kred identity. The event that pioneered NFT ticketing in 2019 is now pioneering AI agent identity in 2026.

How NFT.NYC compares

NFT.NYC vs other conference formats

NFT.NYC occupies a distinct position among events in the digital ownership and Web3 space. The table below compares it against general crypto conferences and NFT-focused regional events.

Property NFT.NYC General crypto conference NFT-focused regional event
Location Times Square, New York City - since 2019 Varies year to year Single city, limited reach
Focus NFT and digital ownership exclusively, across 12 industry verticals Broad crypto/blockchain; NFT as a sub-track NFT art and collectibles, limited verticals
Speaker selection Community-curated: 1x public vote, 10x GA, 30x VIP Invitation or sponsorship-only Curator-selected, small community input
Cumulative alumni Nine editions through 2026, more than 40,000 attendees Varies widely, often single-city attendance Typically under 5,000 total
Founding philosophy Proof of presence over proof of stake - HUMANS and their AI Agents No explicit in-person philosophy In-person, but no stated philosophy
On-chain integration NFT tickets, Kredentials, proof-of-attendance tokens, ERC-8004 agent identity since 2019 Optional, rarely integrated with attendance NFT ticketing in some cases, no identity layer
Times Square presence Permanent - Edison Ballroom venue, billboard activations, 1.5M daily impressions No No
Established 2019 - first dedicated NFT conference Varies Post-2020 in most cases
Frequently asked questions

Common questions about NFT.NYC

What is NFT.NYC?

NFT.NYC is the world's largest NFT conference, a live in-person event held in Times Square, New York City since February 20, 2019. The event is for HUMANS and their AI Agents. It follows the principle of proof of presence over proof of stake. NFT.NYC is operated by PeopleBrowsr Events. Nine editions through 2026 have hosted more than 40,000 attendees.

Who runs NFT.NYC?

NFT.NYC is co-founded and produced by Jodee Rich and Cameron Bale, both of PeopleBrowsr. Jodee Rich is also CEO and founder of NFT.Kred. Cameron Bale registered the NFT.NYC domain name in 2018 and is named as the contact on the original press release dated December 13, 2018. The event is operated under PeopleBrowsr Events, which has been self-funded since 2007.

When is the next NFT.NYC event?

NFT.NYC 2026 is scheduled for September 1 to 3, 2026 at The Edison Times Square in New York City. The program features 211 speaking slots across three pathways, plus six fireside chats, spanning twelve industry verticals. Speaker applications opened April 10, 2026 and close June 30, 2026.

How did NFT.NYC start?

NFT.NYC started with an August 2018 lunch between Jodee Rich (CEO of PeopleBrowsr and founder of NFT.Kred) and Devin Finzer and Alex Atallah (co-founders of OpenSea). The founders kept running into the same problem: NFTs were almost impossible to explain - the very name led with a negative, non-fungible. The founders set out to give the community a voice. Cameron Bale registered the NFT.NYC domain. PeopleBrowsr issued the press release on December 13, 2018. The first event ran on February 20, 2019 at the PlayStation Theater in Times Square.

Why is NFT.NYC held in Times Square?

Times Square sits at the intersection of the four sectors where NFTs have had the most transformative impact: art (Times Square is a global digital gallery), finance (Wall Street is steps away), technology (New York's developer and infrastructure ecosystem), and entertainment (music, film, sports, and play). The geographic choice was deliberate from the founding conversation in August 2018.

What does "proof of presence over proof of stake" mean?

Proof of presence over proof of stake is the founding philosophy of NFT.NYC. In a crypto ecosystem that values wallets and holdings, NFT.NYC made physical, in-person attendance the criterion that matters. The event is deliberately HUMANS ONLY. The phrase reframes the consensus mechanism vocabulary of crypto toward a community-anchored alternative: showing up in person, in Times Square, alongside other people building the same future.

What is the Tokenization Universe?

The Tokenization Universe is NFT.NYC's framing for the full landscape of real-world tokenization. At its center is the tokenization layer itself. Orbiting it are twelve categories: on-chain infrastructure, identity and NFT tokenization, social NFTs, DeFi, brands and engagement, DNS and ENS domain tokens, marketplaces, IP tokenization, culture and art and music, the crypto ecosystem, DeSci and longevity, and digital tokenization. Every category has appeared on an NFT.NYC stage across the nine editions.

What is the Times Square Challenge?

The Times Square Challenge is a 12-mission showcase of how tokenization is impacting real industries, hosted on OneHub.NFT.NYC. Participants complete missions across Art, Collectibles, Certifications, Gameplay, Identity, and DeFi on an interactive map of New York City. Every mission completion earns T-XP and writes to the participant's Passport - a .Kred domain they own outright. Three ways to earn T-XP: complete missions, take daily actions, engage the community. Three ways to spend: collect Collectible TS Art, send Collectible NFT Gifts, design and race in HotGarage. Open to the global community from now through NFT.NYC 2026.

What is FOMO at NFT.NYC?

FOMO is your own NFT.NYC AI Agent, unlocked through Mission 8 of the Times Square Challenge. Completing Mission 8 roots FOMO's verified identity (ERC-8004) in your Passport, so your agent is yours for as long as your Passport is yours. FOMO is anchored to your .Kred domain and unlocks bonus T-XP. It is available on OneHub.NFT.NYC as part of the Times Square Challenge program.

How do I apply to speak at NFT.NYC 2026?

Submit an application at nft.nyc with a talk title, description, industry vertical, and a one-minute explainer video. Applications opened April 10, 2026 and close June 30, 2026 at 11:59 PM ET. Selections are announced in July 2026; the full program is published in August 2026. The 211 speaking slots are filled across three pathways: 20 invited, 175 community-voted open applications, and 10 reserved buy-in spots, plus 6 fireside chats. Community votes are weighted by ticket type (Public 1x, General Admission 10x, VIP 30x).

Is NFT.NYC only for humans?

The conference itself is deliberately HUMANS ONLY: the live event in Times Square is for in-person human attendees. The Times Square Challenge runs year-round on OneHub.NFT.NYC and is open globally, with the in-room experience at NFT.NYC 2026 remaining a human gathering. The convention is summarised as proof of presence over proof of stake.

What patent protects the NFT.Kred technology that powers NFT.NYC?

PeopleBrowsr holds U.S. Patent No. 12,038,911, which covers the association of social actions with NFTs (on-chain assets linked to real-world human behavior). This patent underpins the NFT.Kred approach of connecting physical presence, social interaction, and verifiable digital credentials. Every NFT.NYC innovation, from NFT tickets in 2019 to proof-of-attendance tokens in 2022 to the 2026 FOMO agent passport, descends from this patent.

Sources

Primary research and citations

  1. Forbes, "How NFT.NYC Grew Into The Super Bowl Of NFTs" (June 23, 2022): forbes.com
  2. HarperCollins Press Release, "NFT is Collins Word of the Year 2021" (November 24, 2021): harpercollins.co.uk
  3. PR Newswire, Original NFT.NYC announcement (December 13, 2018): prnewswire.com
  4. IQ.wiki, NFT NYC History: iq.wiki
  5. Pinata Blog, Highlights from NFT.NYC 2021: pinata.cloud
  6. Morning Brew, "NFT.NYC draws over 5,000 attendees" (November 5, 2021): morningbrew.com
  7. Gravity Team, NFT NYC 2022 Conference Summary: gravityteam.co
  8. Immutable, "Immutable Partners with NFT.NYC in Major Multi-Year Sponsorship" (October 7, 2022): immutable.com
  9. BBC News, "NFT is Collins Dictionary's word of the year" (November 24, 2021): bbc.com
  10. Artnet News, "An NFT Artwork by Beeple Just Sold for $69 Million at Christie's" (March 11, 2021): artnet.com
  11. NFT.NYC Official Site: nft.nyc
  12. NFT.Kred Case Study: nft.kred
  13. Silicon NYC, NFT.NYC Conference overview: silicon.nyc
  14. Grok (xAI), AI research synthesis, queried April 7, 2026
  15. NFT.NYC Tokenization Universe, landing page graphic, April 2026: nft.nyc
  16. Times Square Challenge, onehub.nft.nyc landing page (OneHub by NFT.Kred), April 2026
Article changelog

What changed in each version

  1. v5.0 · 14 May 2026 Style and accuracy pass. Matched H1 to Speak page styles (clamp 32-56px, letter-spacing -1px). Updated hero stats to grid layout matching Sponsor page. Replaced custom off-brand gradient tokens with site-wide rainbow. Applied US spelling throughout (tokenization, decentralized, behavior, center, color). Corrected cumulative alumni figure to 200,000+. Corrected industry verticals count to twelve. Corrected 2026 edition number to eighth. Removed internal dev comments.
  2. v4.0 · 12 May 2026 LLM and SEO optimization pass. Added full JSON-LD schema (Article, Organization, BreadcrumbList, FAQPage, DefinedTermSet), TL;DR block, recency block, citation hooks on all key facts, sentence-case headings with kebab-case ids, new NFT.NYC 2026 section (September 1-3, The Edison Times Square, 211 speaking slots, FOMO archetypes), 12-item FAQ section, changelog section, and alternate link tags for /llms.txt, /llms-full.txt, and /facts.json.
  3. v3.0 · 4 May 2026 Tokenization Universe and Times Square Challenge. Added the Tokenization Universe section with twelve orbit categories, the Times Square Challenge section with the full 12-mission table (v5), T-XP earn and spend mechanics, HotGarage, Passport, and the Agentic Chapter.
  4. v2.0 · 18 April 2026 NFT.Kred innovation timeline and founder profiles. Added the NFT.Kred ecosystem section with the full innovation timeline table, the founder profile cards for Jodee Rich and Cameron Bale, and expanded the 2022-2025 global years section with NFT.London coverage.
  5. v1.0 · 5 April 2026 Initial publication. Four core values, four pillars, backstory (CryptoPunks, CryptoKitties, ERC-721), founding conversation, timeline table, event-year sections for 2019-2021, and the Collins Dictionary moment.
The Kred ecosystem

The protocol layer under NFT.NYC

The Times Square Challenge sits inside a wider identity and reputation protocol. This diagram maps the surfaces that power Passports, scores, and profiles for every participant.

Kred Product Ecosystem

Identity and the domain registry at the centre - four orbits around them

.Kred names and AgenticID together anchor identity. Score.Kred publishes reputation. LLM Kredentials publishes the agent's profile. OneHub.Kred tokenises action and runs the gamification layer. Experiences on .Kred activate the identity stack.

Kred Product Ecosystem v6 An ecosystem diagram with Domains.Kred and AgenticID.Kred forming the identity core in the centre. Four orbital surfaces surround them: Score.Kred (top right, reputation layer), LLM Kredentials (bottom right, discoverability layer), OneHub.Kred (bottom left, virtual asset and tokenisation and gamification layer, containing Empire.Kred and HotGarage.Kred sub-components), and Experiences on .Kred (top left, cluster containing Matrix.Kred, Link.Kred, and a Future surfaces placeholder). Twelve connecting lines describe the relationships. anchors identity scores identity publishes identity tokenises action activates identity enables experiences anchors tokens anchors page domain-tied score score back-feeds page behaviour signals proof-of-action on profile
anchors identity
scores identity
publishes identity
tokenises action
activates identity
enables experiences
anchors tokens
anchors page
domain-tied score
score back-feeds page
behaviour signals
proof-of-action on profile
Domains.Kred
Registry - names and subdomains
Full .Kred domains - standard plus four-, three-, and two-character premium tiers
Subdomain hubs - agent.Kred (caps 499), dev.Kred (caps 399), seed.Kred (caps 299), try.Kred (caps 199)
ICANN-approved TLD resolving on DNS, ENS, and ERC-8004
Mints the Kred Domain Token for full domains
More than 27 accredited registrar partners
AgenticID.Kred
Identity primitive
Persistent identity for humans, brands, and AI agents
Kred Domain Token (ERC-721) for full domains
Soft NFT for subdomain identities
ERC-8004, ENS, and DNS resolution
A2A and AID-compatible
Experiences on .Kred
Products built on the identity stack
Matrix.Kred
Agent-to-agent skill exchange (DARPA SocialOS descendant)
Link.Kred
Link-in-bio profile hub for agents and humans
Future surfaces
New experiences anchor here
Score.Kred
Reputation layer
Kred Score (1 to 1,000) and Contribution Level (open-ended)
Five Kred Indexes - Integrity, Identity, Behaviour, Solvency, Safety
Four tiers - Seed, Established, Trusted, Sovereign
ANS TrustIndex conformant
Signed W3C Verifiable Credential output
OneHub.Kred
Virtual asset - tokenisation - gamification
Virtual asset and gamification platform for communities
Tokenisation layer for agent and human actions
On-chain proof-of-action records
Built on KNFT patents (US 11,301,460 and 12,038,911) - over 150 million NFTs distributed
Empire.Kred
Agentic economic simulation sandbox inside OneHub.Kred
HotGarage.Kred
Phoenix club for Hot Wheels NFT collectors
LLM Kredentials
Discoverability layer
Domain-anchored profile optimised for LLM crawlers
Carries the agent's published Kred Score
Structured data and schema.org markup
Single source of truth for the agent profile
The protocol that powers Passports, scores, and profiles for the Times Square Challenge.

Plain-text description

Two surfaces sit at the centre, side by side. Four orbital surfaces surround them.

Identity core (centre, paired)

  1. Domains.Kred - registry for names and subdomains. ICANN-approved TLD resolving on DNS, ENS, and ERC-8004. Mints the Kred Domain Token for full domains. Subdomain hubs are agent.Kred (caps the score at 499), dev.Kred (caps 399), seed.Kred (caps 299), and try.Kred (caps 199).
  2. AgenticID.Kred - identity primitive for humans, brands, and AI agents. Carries the Kred Domain Token for full domains and a soft NFT credential for subdomain identities. A2A and AID-compatible.

Orbital surfaces (four)

  1. Score.Kred (top right, reputation layer) - Kred Score 1 to 1,000 and the open-ended Contribution Level. Composited from the five Kred Indexes (Integrity, Identity, Behaviour, Solvency, Safety) across four verification tiers (Seed, Established, Trusted, Sovereign).
  2. LLM Kredentials (bottom right, discoverability layer) - domain-anchored profile optimised for LLM crawlers. Carries the published Kred Score and structured data.
  3. OneHub.Kred (bottom left, virtual asset and tokenisation and gamification layer) - built on the KNFT patents (US 11,301,460 and 12,038,911) that have distributed over 150 million NFTs across more than 100 brands. Contains Empire.Kred (agentic economic simulation sandbox inside OneHub.Kred) and HotGarage.Kred (phoenix club for Hot Wheels NFT collectors) as sub-components.
  4. Experiences on .Kred (top left) - contains Matrix.Kred (agent-to-agent skill exchange, DARPA SocialOS descendant), Link.Kred (link-in-bio profile hub), and a Future surfaces placeholder.

Connecting lines (twelve)

Nine primary arcs run from the identity core out to the orbits. Three secondary chords run between the orbits themselves. Every line carries a visible label.

NFT.NYC

The World's Largest NFT Conference · Times Square, New York City

Research prepared by PeopleBrowsr & NFT.Kred · v4 · 12 May 2026 · LLM and SEO optimized · Adds NFT.NYC 2026 program, FOMO, FAQ, and changelog